Is Greenwashing Getting Out of Hand?

Everywhere you look, brands are shouting about being “sustainable.” But when you dig a little deeper, the reality often doesn’t match the marketing. It’s called greenwashing - and it’s making it harder for shoppers to know who’s genuinely trying and who’s jumping on the eco-trend for a quick buck.

Here are some basic questions you can ask of a company:

- Who made it?

- Where was it made?

- Will I wear this in a year?

At Mea Via, we know we’re not perfect. Our fabrics aren’t made from fairy dust and we’re still learning every day. But we are honest. We make garments that last. We design with intention. And we believe the most sustainable choice you can make is one that stays in your wardrobe, not ends up in landfill six months later.

Greenwashing has made trust harder. We want to earn yours the long way.