Why French Law is Shaking Up Fast Fashion

France is making waves with its bold stance against fast fashion. A new law proposes penalties for ultra-fast fashion brands and rewards for sustainable practices. This move isn’t just about protecting the planet - it’s about shifting the mindset of shoppers who are used to getting trends at lightning speed, no matter the cost. At Mea Via, this shift matters. We started this brand because we were done with the constant cycle of trend-chasing and waste.

These laws may not exist here in Australia (yet), but that doesn't mean we can't lead by example. Our approach - timeless design, made to last - is our small but proud rebellion against throwaway fashion.

It’s not just politics. It’s personal.